Las Vegas owns one of the world’s most recognized and repeated slogans. People boarding flights to Las Vegas can hardly wait to say it before touching down.
In fact, the official “What Happens Here…” campaign was recently named to the advertising walk of fame in New York City.
However, the catchy campaign apparently doesn’t please everyone in Sin City. Residents of downtown Las Vegas have voted on a new slogan for their neighborhood, opting to adopt “Every City Has a Soul” as the catchphrase for the impending downtown renaissance.
What renaissance you ask? Downtown Vegas will soon be home to the Smith Center for the Performing Arts, the Mob Museum, a new City Hall, and a revitalized First Friday art campaign. And obviously all of this cultural street cred shouldn’t be sullied by a silly ad campaign, no matter how wildly successful or popular it is.
What do you think of downtown Las Vegas’ new “Every City Has a Soul” campaign?
Source: Las Vegas Weekly
Flickr image courtesy of CubanRefugee