British Airways 2012 Olympic campaign kicks off


The 2012 Olympics will take place next year in London, England and British Airways wants to make sure you know they are a major sponsor of the summer games.


BA is forking over an estimated £40m (roughly $64m USD) for tier-one sponsorship at the Olympics. This will easily make it the airlines' biggest sponsorship to date. 


The tagline for the ads: "They will fly." Makes sense. Expect to see a lot of BA ads leading up to next year's major sporting event and throughout the games.


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