{"id":97177553,"date":"2016-05-31T12:02:23","date_gmt":"2016-05-31T12:02:23","guid":{"rendered":"https:\/\/www.cheapoair.com\/miles-away\/?p=97177553"},"modified":"2016-06-01T01:50:26","modified_gmt":"2016-06-01T01:50:26","slug":"why-reviews-have-changed-the-way-we-travel","status":"publish","type":"post","link":"https:\/\/www.cheapoair.com\/miles-away\/why-reviews-have-changed-the-way-we-travel\/","title":{"rendered":"Why Reviews (*Cough TripAdvisor) Have Changed the Way We Travel"},"content":{"rendered":"

[mks_dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#000000″]W[\/mks_dropcap]e could see the green sign before we even reached our rental in Port Douglas, Australia. <\/span><\/p>\n

\u201cCertificate of Excellence, Trip Advisor 2014, 2015.\u201d<\/span><\/p>\n

\u201cA bit tacky,\u201d I heard a man behind us commenting as we entered the lobby later that week. I disagreed. This is the new world of traveling. While I\u2019d seen fake print-outs of the certificate here and there in Thailand and Cambodia, it was easy to verify which businesses had actually earned them. Those little green signs say so much \u2014 offering tourists quality, consistency, and fairness.<\/span><\/p>\n

We consulted TripAdvisor a year ago\u00a0before we booked the Port Douglas rental, choosing this particular place because of the good reviews. It had mostly 4 or 5 stars, with a scattering of aggrieved 2s and 3s. It boasted clean sheets and towels, reliable (and quiet) air-conditioning,\u00a0and most importantly \u2014 great Wi-Fi.<\/span><\/p>\n

Contrast that with our trip to Peru in 2012, before review sites really hit their stride. We had an email stating the price of the room, but at check-out were surprised when the number given\u00a0had nearly doubled. Sure enough, in 8-point font at the bottom of the email was an embedded condition stating that <\/span>\u201cPrices are subject to market value and may change without warning.\u201d <\/span><\/i>You can\u2019t get away with doing things like this to your guests anymore, thanks to review sites.<\/span><\/p>\n

[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]The choice to tell the truth is in the hands of the consumer \u2014 whether the experience was good or bad. This, in turn, makes customer service and quality a priority to businesses, which is a beautiful thing.[\/pullquote]<\/span><\/p>\n

And while it seems obvious that reviews have positively changed traveling for tourists, more surprising, and possibly more important, is what review sites like TripAdvisor and Yelp have done for the businesses reviewed.<\/p>\n

\"CheapOair<\/a>

CheapOair integrates Trip Advisor reviews into its hotel search engine for its customers!<\/p><\/div>\n

[mks_dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#000000″]”W[\/mks_dropcap]e were ready to fold,\u201d said the owner of a cool, somewhat seedy burger joint in North Sydney. \u201cBut we make great food and people began to hear about us.\u201d I looked around at the bustling scene there. There were tons of locals, with Australian accents heard as groups of teenagers chatted away. However, there was also a table of Chinese businessmen, a couple of tables of American accents, and several traveler backpacks that were\u00a0thrown into the back of booths. Reviews from both locals and tourists alike had revived this place, which was quiet and unassuming, on a back road set away from the main street. Advertisements; neon signs; or even a naked, dancing acrobat with a sign touting \u201cFree Burgers!\u201d could not have done for this business what review sites have given: the platform for their customers to speak honestly.<\/p>\n

There were tons of locals, with Australian accents heard as groups of teenagers chatted away. However, there was also a table of Chinese businessmen, a couple of tables of American accents, and several traveler backpacks that were\u00a0thrown into the back of booths. Reviews from both locals and tourists alike had revived this place, which was quiet and unassuming, on a back road set away from the main street. Advertisements; neon signs; or even a naked, dancing acrobat with a sign touting \u201cFree Burgers!\u201d could not have done for this business what review sites have given: the platform for their customers to speak honestly.<\/p>\n

 <\/p>\n

So who\u2019re leaving these reviews? <\/span><\/h2>\n

[mks_dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#000000″]W[\/mks_dropcap]hile I\u2019m grateful to those who leave thorough reviews on restaurants and hotels and sites, I have to admit that as a frequent traveler, I waited in the wings, reading but not posting <\/span>until<\/span><\/i> I had a particularly negative experience. I sat down, my blood boiling as I typed out my complaints about wilted lettuce and a particularly absent and rude waitress. In a strange way, I felt that it was my way of \u201cgetting even\u201d with the business because of my server\u2019s behavior.\u00a0<\/span><\/p>\n

Two days later, after I cooled down, I deleted that review. Not because it was negative, but because, after some time passed, I realized it was not honest. Not everything about that meal was poor. The portions were generous, the price was quite competitive, and despite some hang-ups with one particular employee, I enjoyed myself. BUT, I didn\u2019t add those positives in my comments.<\/span><\/p>\n

Since then, I’ve tried to be thoughtful about my reviews. It\u2019s not fair to just say \u201cTerrible!\u201d without offering an explanation. Giving businesses the chance to improve is not just courteous to them (whose employee, or even lettuce, may have had an off day), it is also part of what gives reviews clout.<\/span><\/p>\n

Ultimately, though, the decision to tell the truth is in the hands of the consumer \u2014 whether the experience was good or bad. This, in turn, makes customer service and quality a priority to businesses, which is a beautiful thing. Tourists are less likely to be ripped off, travel is safer, and your chances of paying twice the price you expected could still happen, but at least now you have a platform to warn others.<\/span><\/p>\n

Five stars all around.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

[mks_dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#000000″]W[\/mks_dropcap]e could see the green sign before we even reached our rental in Port Douglas, Australia. \u201cCertificate of Excellence, Trip Advisor 2014, 2015.\u201d \u201cA bit tacky,\u201d I heard a man behind us commenting as we entered the lobby later that week. I disagreed. This is the new world of traveling. While […]<\/p>\n","protected":false},"author":51,"featured_media":97177555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1942],"tags":[1978,1647,1979],"class_list":["post-97177553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-stories","tag-customer-reviews","tag-tripadvisor","tag-yelp"],"_links":{"self":[{"href":"https:\/\/www.cheapoair.com\/miles-away\/wp-json\/wp\/v2\/posts\/97177553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cheapoair.com\/miles-away\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cheapoair.com\/miles-away\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cheapoair.com\/miles-away\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cheapoair.com\/miles-away\/wp-json\/wp\/v2\/comments?post=97177553"}],"version-history":[{"count":22,"href":"https:\/\/www.cheapoair.com\/miles-away\/wp-json\/wp\/v2\/posts\/97177553\/revisions"}],"predecessor-version":[{"id":97177972,"href":"https:\/\/www.cheapoair.com\/miles-away\/wp-json\/wp\/v2\/posts\/97177553\/revisions\/97177972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cheapoair.com\/miles-away\/wp-json\/wp\/v2\/media\/97177555"}],"wp:attachment":[{"href":"https:\/\/www.cheapoair.com\/miles-away\/wp-json\/wp\/v2\/media?parent=97177553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cheapoair.com\/miles-away\/wp-json\/wp\/v2\/categories?post=97177553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cheapoair.com\/miles-away\/wp-json\/wp\/v2\/tags?post=97177553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}