The Louie Vuitton Store in ICN
Just days after Louis Vuitton opened its first airport store location in South Korea’s largest airport, Incheon International Airport (ICN), ownership would consider other airport locations if the situation was right.
What was Louis Vuitton President and Director General, Yves Carcelle, looking for in an airport location?
According to the Moodie Report, The brand liked the way the airport was designed, it allowed for Louis Vuitton to be placed “central position.”
They also wanted to be fast but maintain a quality product that didn’t “degrade the selling ceremony.”
The airport layout allowed for the Louis Vuitton store to have multiple rooms.
So in case you’re listening airports? And would like a Louis Vuitton store in your airport? Have your terminals connect, and allow for a big middle area.