Headquartered in the Reykjavik in Iceland, WOW air is an Icelandic low-cost carrier. It has its operating base at Keflavik International Airport. The airline was founded in November 2011 and it operated its inaugural flight in 2012. WOW air features a fleet of 15 aircraft including Airbus A320-200, Airbus A320neo, Airbus A321-200, Airbus A321neo, Airbus A330-300, and Airbus A330-900neo. The airline operates flights to a number of destinations such as Boston, Los Angeles, London, Cork, and more.

• Passengers can choose their favorite seat onboard. One can reserve window, middle, or aisle seat, and get extra legroom.
• The airline offers universal power outlets underneath every seat so that passengers can charge the gadgets during flight.
• Passengers are served ice cold fizzy drinks, fruit juices, fresh water, and beer onboard. Moreover, they are also offered coffee, tea and hot chocolate.
• The airline offers its passengers high quality wines selected by Iceland's top wine experts.
• For onboard shopping, there is a carefully selected catalogue of renowned products like cosmetics and fragrances from the top brands in the world, a wide range of toys, variety of beautiful gift items and quality consumer goods. The airline also offers an extensive assortment of Icelandic goods. For onboard shopping, one can also pay by credit cards, excluding prepaid credit cards.
• Passengers are allowed to bring their own food on board. One can also purchase snacks and sandwiches onboard. Passengers also have the option of pre-ordering a meal upto 48-hours before the scheduled flight departure (this facility is not available on airline’s Los Angeles and San Francisco routes).