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The World of In-flight Magazines
Imagine this scenario: You've reached your seat, placed your carry-on bag in the overheard compartment, and fastened your seat belt securely when you realize that you've forgotten to bring books or magazines. What will you do to pass the time?
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In-flight Entertainment: The World of In-flight Magazines Published On: April 07, 2009 
Imagine this scenario: You've reached your seat, placed your carry-on bag in the overheard compartment, and fastened your seat belt securely when you realize that you've forgotten to bring books or magazines. What will you do to pass the time?


Many airlines offer in flights magazines:

  1. Details about fleet, i.e., seat map, crew and other details of interest
  2. In-flight entertainment guides
  3. Travel and safety articles
  4. Articles about various destinations
  5. Games like Sudoku or crosswords
  6. Shopping on board and on ground
  7. Non-travel related articles feature fashion, gossip, discussions etc.
Commonly, even before flights takes off, a majority of airline passengers are already flipping through the magazine. Many airlines are redeveloping their in-flight magazine to appeal to the changing needs and requirements of customers. Through this guide we offer you highlights of the in-flight magazine world of various airlines.


Delta Sky (Offered by Delta Airlines)
Delta SKY magazine has the largest in-flight audience, reaching over 3.7 million readers each month (according to 2007 MRI Syndicated research). Delta SKY magazine is one of the most well respected in-flight

magazines in the world, having won the "Best In-flight Magazine in 2006" by the World Airline Entertainment Association.

Delta Sky is a complete magazine in itself, offering a calendar of events, business and travel articles, and off-the-beaten-path destinations, to name a few.

With sections like “Pie in the Sky”, the magazine promises food lovers a plethora of food and dining options as well.


American Way (Offered by American Airlines)
Another award winning magazine, this time from American Airlines, published twice a month, promises to deliver fresh content to its fliers who are constantly on the move.

The magazine is filled with quick reads on current topics that will keep you in-the-know, including useful articles that are relevant to your lifestyle and will make your travel experience even more enjoyable.

Filled with nifty articles on food, destinations, and quirky attractions, the magazine promises to be an interesting, cool read.


Spirit (Offered by Southwest Airlines)
In-flight magazine for Southwest Airlines. The features are not just the usual "what to see and where", fare. This magazine is an eclectic mix of fun, stand-out stories.

The magazine takes us through a diverse array of subjects, which includes travel, music, business, sports, food & drinks and health.

The magazine goes in depth about travel, pop culture, business, sports, health, and food and drink. SPIRIT offers accessible, relatable stories, from long features, to short travel items, defined by first-rate journalism and a tone that is intelligent, often witty, thoughtful and approachable, casual but enthusiastic.


Continental (Offered by Continental Airlines)
A monthly publication, the magazine features the latest business and travel trends in short, topical story format, as well as in-depth articles. Whether your interest is sports, travel, entertainment, fitness, business or education, Continental has a section for you.

The Magazine could very well qualify as Real Travel Magazine with its persuasive editorial, appealing perspectives, and reach beyond the words on the page. It specializes in bringing opportunities to readers through products, services, and travel, exploring further, advancing their lives, and indulging their spirits.


enRoute (Offered by Air Canada)
enRoute is Air Canada's award-winning bilingual (English/French) in-flight magazine, published monthly, and is read by nearly 1 million passengers.

It’s a chic travel lifestyle magazine offering a spectrum of articles ranging from wine, to design, science to music. It’s a trusted and consistent source of amusement and information about the world for the readers. The magazine is smart and fun and seeks to capture the thrill and glamour of air travel.


Lufthansa Magazine (Offered by Lufthansa)
The editorial focus is on people and travel, complemented by the entertainment program and the frequently used map section.

Whether its Lufthansa passengers or just Lufthansa’s top customers in Germany, Lufthansa magazines reach people who are on the move and make a difference.

The magazine offers interesting and entertaining topics about the world of travelling, plus tips and useful information.


KiaOra (Offered by Air New Zealand)
KiaOra is Air Zealand’s in-flight magazine, a monthly edition focusing on the best of New Zealand business, sport, arts, travel, food, wine and lifestyle. It features high-quality gloss paper stock, entertaining and informative articles, and editorial content with wide-ranging appeal.

The magazine also offers details on the entertainment available on demand, including movies, TV programs, games and audio.


go (Offered by Airtran Airways)
Go is an Ink Publishing title that has a readership of over 1.8 million per month, and provides cutting-edge editorial content for one of America's largest low-fare airlines.

The magazine offers complete insight into the travel world, featuring columns on celebrities, entertainment, vacations, travel, eating out and puzzles. The title includes engaging features, essential product information, fabulous vacation ideas and an extensive business section.
In short, it is a great read.


Escape (Offered by Sun Country Airlines)
Escape in flight magazine for Sun Country Airlines is designed to appeal to travelers of all ages. The colorful magazine includes interviews with top Hollywood celebrities, business leaders and other intriguing people. You’ll also find features on food, film, music, cars, books, fashion, travel, photography, games and much, much more.

The magazine promises to highly entertaining for customers who are miles away from cell phones, televisions and other distractions.


Hana Hou! (Offered by Hawaiian Airlines) Hawaiian Airlines is the biggest carrier in the state.  And Hana Hou!, with 115,000 copies per issue, is the biggest magazine. In Hawaiian, Hana Hou! means “One More Time” or “Encore!” It’s a cheer that you would hear often after a concert or a hula performance - or a visit to the Islands of Hawaii.

Living up to the true Hawaiian spirit, the magazine offers complete insight on what to do and see in Hawaii. It offers island lifestyle features and articles for visitors and residents. With brilliant editorials and descriptive travelogues, the magazine can be called a “True Travel Companion in the Air’


Holoholo (Offered by Island Air) Island Air's in flight magazine is called "Holoholo", and is published quarterly. Living up to its name, the in flight magazine of Island Air, Holoholo, is fun and informative, designed to help visitors and residents get the most out of their travel experience.
It provides readers with interesting stories about Hawaii’s people, places and things, and offers a look at island treasures waiting to be discovered. The magazine also offers articles on cultural adventures, historic places, little known legends and truly amazing people fill the pages of the magazine, accompanied by beautiful photography and colorful maps.


High Life, Business Life and First Life (Offered by British Airways) High Life, Business Life and First Life are in-flight magazines for British Airways. With great editorials, stunning design and impressive photography, this suite of magazines are a truly mesmerizing read.
  1. Business Life is the pioneering business and lifestyle magazine for all European business travelers. Business Life is distributed to all seats across the UK & Europe.
  2. First Life readers are generally high-earning consumers who invest in a luxurious lifestyle and all that comes with it, such as yachts, jewelry and watches, as well as property and holidays. The editorial content reflects this, offering luxury items and feature stories from around the globe. The magazine’s design is very clean and functional, reflecting the reader’s need for a straight-to-the-point, inspiring publication. With its high-end advertising, editorial and design, First Life showcases the luxury lifestyle of BA’s elite audience.
  3. High Life is jam-packed with insider information. Most important, quality is key. The award-winning British Airways High Life set the standard for in-flight magazines when it launched in 1973. Stunning pictures, insider tips and hilarious anecdotes are a large part of this magazine’s appeal. You’ll gain fascinating insights into your favorite destinations and tantalizing glimpses of places you’ve never considered.

Ulisse (Offered by Alitalia) As part of their entertainment in the air, Alitalia issues a monthly in-flight “Ulisse” magazine for about 100,000 passengers on nearly 600 Alitalia’s flights daily. The magazine is published monthly and is available on every flight. The magazine is written in both Italian and English.

The bilingual magazine covers the latest topics in fashion, lifestyle, dining trends and travel.

They normally carry journalistic tidbits with a delicate balance between information and entertainment.


Holland Herald (Offered by KLM Royal Dutch Airlines) Holland Herald is the in-flight magazine of KLM Royal Dutch Airlines. First published in January 1966, an astounding 123.7 million copies of the magazine, with over 700 million readers have since flown an astronomical 350 thousand million kilometers!

Alternative typefaces and page grids contribute to a fresh modern look for the magazine.

It is the oldest in-flight magazine in the world and contains articles about travel, lifestyle and various other topics.


SkyWritings (Offered by Air Jamaica) SkyWritings Magazine delivers distinguishing flavors, sensations, and inspirations of the Caribbean on each page. For three decades, this award-winning magazine has produced stories, photographs and illustrations that both set the scene for island visitors and make Caribbean nationals proud.

It’s the best in its class and has been recognized by the Jamaica Hotel & Tourist Association with the Abe Issa Award for Excellence. An anthology, The Best of Skywritings has captured with pride, 30 years of this award-winning magazine.

To read SkyWritings is, without a doubt, the next best thing to actually setting down on Caribbean soil.


Air France Magazine (Offered by Air France) Air France Magazine is one of Europe's leading in-flight publications, providing passengers with information, escapism and entertainment in a unique reading environment that guarantees high awareness and receptiveness.

Looking for news, escapism, discovery and culture, readers find a whole range of topics: from current affairs and the economy, to beautifully photographed and originally presented destinations, the latest cultural trends and interesting personality profiles, the in-flight magazine has it all. Air France is a bilingual magazine, written in both French and English. It is distributed on board all flights, all classes, all French boarding lounges, and Air France VIP worldwide lounges.


SWISS magazine (Offered by Swiss Airlines) SWISS magazine is published ten times a year for scheduled flights of SWISS. The concept focuses on travel and has won a number of international prizes and awards. Every edition features a main topic and a report on one of the many SWISS destinations with lots of beautiful pictures.

Every city portrait is accompanied by an extensive service section with a map and addresses. Read interesting interviews with frequent flyers, portraits of emigrants, reports on adventure trips, worldwide golf and hotel tips, short stories by famous authors and an extensive Swiss section.

Airlines in-flight magazine have come a long way. Before a flight even takes off from the runway, a majority of airline passengers are already flipping through the onboard in-flight magazine, sitting conveniently in front of them in the seatback. Each of the major airlines publishes a magazine that is placed in the seatback pocket of each seat on the airplane. Publications are either monthly or bi-monthly and provide travelers with lots of reading entertainment during their flight.
 
 
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