Ryanair (FR) is credit with revolutionizing the air transport industry, it is Europe's only ultra low cost airline functioning on a no frills approach with a view of cutting costs of travel in a sustainable and reliable manner. Since its inception in 1984 Ryanair has grown exponentially to become one of the largest airlines in Europe with over 8500 employees and servicing a fleet of 303 in-service aircrafts, which are credited to be newest, quietest and greenest of aircrafts. The largest bases of Ryanair include London-Stansted, Dublin, Milan-Bergamo, Brussels-Charleroi, Alicante. Ryanair prefers to fly to smaller or secondary airports, usually outside major cities, to help the company cut costs and benefit from lower surcharges and landing fees. Instead of flying to the main Dusseldorf airport, Ryanair flies to Weeze, about 70 km or 43 miles from Dusseldorf and 55 km from Vienna International Airport.
Classes of Service
New Ryanair aircrafts have been delivered with non-reclining seats, no seat back pockets and safety jackets stowed overhead; these measures help the airline cut down on material costs and also service costs like refurbishing and cleaning in hopping flights. The average fair of Ryanair in 2010 was only 33€ that is half the price of its nearest competitors. There is essentially just one class of service in Ryanair following the coach model, but the seats are designed for comfort of the passengers in medium haul flight.
Ryanair carries a wide range of delicious snacks onboard and a choice of hot or cold beverages, which include a full list of beers, wines and spirits on all of their flights. These can be purchased as and when required from the onboard bar and eatery.
Even after cutting down on costs, Ryanair does not significantly compromise on passenger comfort, the seats are 17" wide and a space of 30" between the seat back and the seat in front. Some rows have extra leg room and width to accommodate the passengers in need of such service.
To ease the travel experience and further cut down on costs passengers can now check-in online, the period of online check-in is from 15 days up to 2 hours prior to the flight. The boarding pass can be printed and re-printed up to 2 hours before the scheduled departure time of the flight. Also as an added feature Ryanair offers allocated seating, customers can choose a seat at the time of the reservation itself or during online check-in.
Rewards Programs and Perks
Ryanair offers its customers a Cash Passport card which can be used for a lot of services like buying flights online, withdrawing currency anywhere in the world and shopping. The card can be reimbursed by the bank or any other debit/credit cards.